Under the Caesars Sportsbook brand, the impression was that all customers were to be treated as if they were the emperor. In this case, I was challenged to come up with 30-second scripts to promote Quick Picks, a feature where players could view pre-built betting options based on location or fandom.

I was responsible for writing multiple versions daily that would be used in a local media buy across 15 states. This involved writing, research and coordination with producers in newsrooms across the US.