My challenge with this Betting 101 video was to introduce the basics of sports betting to fans in a relatable way. Even though sports betting is a fast-growing sensation, Bally Bet was a second entrant into the market and prioritized the acquisition of more novice players.

As the lead writer and co-creative director on this project, I pitched a concept using a Jumbotron airing a classic stadium game. While you don’t actually have to follow the hats, this 30-second spot became a staple of email journeys upon signup.