Caesars Casino - Prince Vaughn Intro

When Caesars sought a spokesperson to be the face of the Caesars Casino app, I was part of the group challenged to develop a personality that could match the flair of the brand’s titular character, Caesar.

Enter Prince Vaughn. I was responsible for concepting and pitching how the character would fit into the fictional Caesars Empire, including his debut. Ultimately, we leveraged an outtake from a commercial shoot into a social video, introducing the character to the world through the lens of a classic action-comedy movie trailer.